Saga is a brand development studio on a mission to make your brand’s unique story your most effective growth asset.
Founded by Christine Andrén, with an extensive career leading global brands such as Spotify, Klarna and Raya, Saga’s approach to crafting an impactful brand with bottom-line results starts with a simple and actionable premise:
Services
For nascent startups preparing for mass audience launch, to established brands seeking to accelerate growth, Saga delivers focused, scalable brand strategy and execution to grow your audience, convert customers, drive brand loyalty and ignite cultural advocacy, across:
Market & Consumer Insights
Identifying key quantitative and qualitative insights across competitive markets, socio-economic trends, behavioral traits and cultural sentiment, to inform positioning.
Brand Positioning Strategy
Defining the most relevant and distinct brand positioning to drive optimal ROI by melding market insight opportunities with product relevance and brand resonance.
Developing the brand’s core, distinguishing traits to inform VIS and TOV expression through coherent and actionable identity guidelines for scalable brand activation.
Identity Creative Development
Go-to-Market Strategy & Tactics
For initial launch, a new market or product expansion, crafting a laser focused GtM strategy alongside cross-channel tactics for optimal ROI towards growth objectives.
Partnership Strategy & Management
Identifying and securing impactful brand partnerships to increase awareness and customer growth through partner equity association and extended audience reach.
Toolkits & Guidelines
Equipping all team members acting and communicating on brand’s behalf day-to-day with clear, actionable templates and guides for cross-team output consistency.